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View Full Version : FEAR AND LOATHING IN A COMIC BOOK STORE #4: APOCALYPSE NOW (PLEASE!)


raul grau
Nov 22, 2005, 07:45 pm
<img src="http://www.comixfan.com/xfan/images/columns/fliacbs.jpg" hspace=10 align=left border=0 alt="Fear and Loathing in a Comic Book Store logo">By A.W. Pemberton

Apocalypse Now (Please!)

Face front, True Believer, the end times are upon us! Or so I am told.

Once, a semi-regular customer (I use the term "customer" loosely, as he never actually bought anything) told me that Marvel superheroes were mentioned in the Bible, in the Book of Revelation specifically. Now, this didn't seem to fit with my understanding of the Good Book, but not being a Christian, I was in no position to argue.
"Really?" I asked.
"Oh yeah, bro. The guy who made them up's name is in there. Whatever his name is."
"Well, it was actually two people who made them up. Is it Stan Lee's name? Or Jack Kirby?"
"Um, I don't really remember. The first one I think. They talk about Spiderman, too. And the X-men. But they don't call them X-men..."
"You mean mutants?"
"Yeah, yeah, mutants. It's freaky, huh? Mutants being real an' all that."
"Real?"
"On TV, man. I think in France or something. People flyin' with powers an' ****."
"When was this?"
"Um, I don't know. My cousin told me."

And so on. There was absolutely no pressure in talking to this guy, as anything I said, however nonsensical, could not be dumber than the stuff coming out of his mouth. He will be President one day, I'm sure of it.

This kind of encounter was not atypical. My Boss had warned me of this from day one, when he first outlined my duties: "Some people walk into this gig thinking it will be all fun and games. Do not fall into that trap. It can get nasty in this place... real nasty. It's driven more than one manager to madness and criminal behaviour. He's in jail now. Just go with it, or you'll do serious damage to your health. Strokes, Brain-bubbles, aneurisms, and the like."

My duties were that of the basic sales assistant, along with a few additional duties specific to the comic business. As mentioned above, there was the draining task of placating the freaks that insisted on having long conversations about pointless topics. I humoured these people as best I could, but I could not stand them for long. I prayed for the phone to ring, or another customer to need service, anything to end the torture. "Familiarising self with stock" (that is, reading comics) was also explicitly stated in my job description. It was tough work, but somebody had to do it.

I also had to do some of the cleaning that my Boss neglected to do. Tidiness was not his bag at all, and I don't blame him for that, as it's not mine either. The job was clearly getting to him, too. He became increasingly agitated around customers, and took to cutting up the counter with a screwdriver. The crazed look in his eyes told me that he was about to snap or die or something. I tried to keep sharp objects away from him as best I could.

I would always arrive before opening to get a bit of a head-start on cleaning; I didn't think it was good for business for customers to be confronted with a floor covered with an apocalyptic level of garbage from the previous day's exploits. The Gamers treated the place more like their own bedrooms than a place of business, littering the store with cards that they'd thrown at each other, half-empty bottles of soft-drink, and food scraps. When the garbage bin filled, it was simply allowed to overflow onto the ground around it. The carpet was stained from various liquids, and patches of it were badly worn and ripped.

This added nicely to the back-alley ambience that the building already had. We never got much walk-in traffic, as it was located in a porn store-like hole in the wall. It was an upstairs lot, so most people didn't even know that it was there (no one ever looks up in their own town, for fear of looking like a tourist). The carpet smelled like it was rotting, which, when combined with the odour of a dozen or so Gamers (many of whom did not know the meaning of the word "deodorant"), produced an obscene stench comparable to a men's locker-room after a football match. Also, there was no insulation, so it was freezing in the winter and a greenhouse in the summer.

I recall cleaning the underside compartment of a long, glass display case, a task that no one had seemingly done for many years. The amount of stuff hidden in that small compartment was truly staggering: dozens of comics, several wads of years old CSN pamphlets, hundreds of cards, rolls of pricing stickers, bottles of cleaning agent, coat hangers, and a strange slime that I had the misfortune of putting my hand in. The pile of garbage that came out of there seemed at least twice as large as the space from which it came. It was highly disturbing.

Behind the counter was always a totally disorganised ****storm of an area, the floor always covered in garbage and cardboard boxes, either empty or full. It was almost impossible to walk in that muck at times. Underneath the desk was worse, with papers (often important documents) crammed randomly into various unsuitable spaces. In fact, there was absolutely no filing system whatsoever for anything (except standing orders, which were kind of important). I always had a hell of a time trying to tell whether special orders had arrived or not, as it was impossible to know where they might be. "Call back on Tuesday," I'd tell those asking. "The manager knows where they are..."

When you add all these factors together, it doesn't paint a very nice picture. My understanding of business is that it is best to work in a space that customers want to come back to. Gradually, people just stopped coming, and that was essentially what finished us. Maybe if there had been more of an effort to make the store a better place to visit, instead of one that made people want to run for the hills, perhaps I'd still be working there today. I'll never know.

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A.W. Pemberton insists that the article is over. You can stop reading now.

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The opinions expressed in this column are solely those of the writer, and are not reflective of Comixfan or its other staff in general.

John Chmielewski
Nov 22, 2005, 08:44 pm
Great Article Mr. Pemberton!

I do believe that the state of many comic shops helps to deter new customers. The first comic shop I regularly patronized was a nice, bright store. The employees were gruff, but organized. I shopped there for years, when they finally sold off that location I began shopping at the original, parent store in another part of town. It was dingy, tables were arranged in mazes, and the staff bviously had better things to do. I get along very well with the owner, we've known each other for almost tweny years now, so I continue to shop there.

He often complains that the business is very slow now and he doesn't know how to stir it up. I've often suggested trying to copy what he had ot the satelite store, but he continues on maintaining the status quo. It's simple business planning, if you present an appealing package, customers happily return and increase their dollars per transaction.

{First post! Yay}

clawsofwolverine
Nov 22, 2005, 08:54 pm
I've always wanted to work in a comic book store or own my own, but being a customer for years I have seen what is mentioned here. The store I go to the owner is constantly polite about subjects I know he has to be seriously bored about by now.

One time a customer left after talking to him about Magic:The Gathering, which after the customer left he told he how sick of he was about hearing about Magic , and I , even as just a customer get sick of hearing "Man I'm so sick of Wolverine" and " DC's characters are so much better than Marvels" which aren't the worst emotions to feel but from 91 to the present this has become pretty old.

There are only two comic book stores in my town and the one I attend has been there since 92 but it very crowded and unorganized, but I love the owner so I go there, but the other comic book store is well organized neat and clean but the owner hardly speaks to you about any subject at all, she just sits behind the desk waiting for customers to ring out.

This makes me think if I could open my own it would be very neat and clean and I would be very social and tolerate the conversations about whether Superman could beat Thor in a fight.

DrGoodwrench
Nov 22, 2005, 09:03 pm
I am writing the first paragraph of this post after having written the rest, as I feel I must include a disclaimer/apology. A. W. Pemberton, this is your column, and I fear that I have written an inappropriately large reply. I would prefer that it be seen as a compliment - your column inspired me to share my own experience (although I'm not sure how interested you or anyone else is in it (especially as it seems quite banal after reading it through)).

When I first started working in a comic shop, I was paid in comics. I later graduated to being paid in money, which was nice because it allowed me to afford more comics. My experience was somewhat different to that of Mr Pemberton's (sorry - correct me if you're female) in that I was discouraged from reading comics (mainly because, in some hilarious sitcom-like twist, the manager hated comics). I only got to indulge my interest in titles I didn't buy when I was told to mind the shop when someone else went out for lunch. Even then, I found myself reading things I had (and have) absolutely no interest in. Perhaps subconsciously I valued customer service and wanted to read something that would not distract me too much from the customers. I did have to do almost all the cleaning, though, and my incompetence with a hoover was visibly infuriating for my manager.

I too had to deal with strange members of the public, although not nearly as strange as the one mentioned in the column. The most irritating was a man of at least thirty who wore shorts which suggested that all other pairs of shorts should be renamed longs, without being quite as short as underpants. Looking back, this was some feat, but my attention was probably drawn away from this challenging sartorial choice by the utter drivel that emerged whenever he opened his mouth. I had been warned about him when I began my tenure there but still I fell into his hugely simplistic conversational trap (on a number of occasions). He would ask "do you like science fiction?" to all new members of staff. The clever ones would simply grunt or mumble "not really", but I was fooled into thinking that I could drive him off by saying "no, it's not real" (a reference to the footballer Michael Owen's view on film as a medium. I assumed that nothing could appear more appalling than the prospect of a conversation with a Premiership footballer (being a nerd and thus despising sport) and that he would be warded off. I realise now that my ploy was intrinsically flawed because someone nerdier than I would have no clue as to what Michael Owen's view of cinema was). Sadly this merely gave him the opportunity to tell me exactly how close modern technology was to his beloved genre, and I was imprisoned regularly in these torturous 'conversations' for hours at a time.

Being at least mildly neurotic, my experiences behind the counter led me to question myself constantly. Had I been equally annoying when I was a customer? I reassured myself that I would probably not have been employed if this were the case, but in every comic shop I have visited since I have made a concerted effort not to attempt conversation, lest I appear to be one of the customers I had resented so much before. This does give the appearance of a mumbling weirdo, but a mumbling weirdo who enters the shop, makes purchases and then leaves with almost surgical precision.

Arkainus
Nov 23, 2005, 12:23 pm
There was absolutely no pressure in talking to this guy, as anything I said, however nonsensical, could not be dumber than the stuff coming out of his mouth. He will be President one day, I'm sure of it.

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ROFL

Todd-Fan
Nov 23, 2005, 05:27 pm
My first comic store wasn't REALLY a comic store.
...It had comics IN it, degreaded to a corner of the room, everything else was filled with cult-type toys...oh, sorry, collectable figures.
Anyway, this place was littered with gamers, needles to say, I soon stopped buying and started to buy online. The store closed, and I had no choice.
Anyway, it's only recently that I've started going to a comic store again, a REAL one this time, filled with comics, a delight I'd not known for a while. Luckily, it's on the route from the train station to my university, so I can always pop in and pick up the new comics, or browze the old ones. The staff are friendly, and learn to recognise you quickly, they always say hi and ask how you are, they're great. Sure, I still buy online in the holidays, or if I can't make ti to the store, as the online peeps are great guys, too, love 'em to pieces, they always write 'thanks' or 'have a good one' on the invoice.
I guess I struck it lucky ^^

Statham
Nov 23, 2005, 06:51 pm
My local store is part of the Forbidden Planet chain of stores, so it's not just a comic store, it deals in games, t-shirts, action figures and models, etc..

The staff are all real friendly, and I didn't even have to ask them to set up a standing order for my comics -- Mind you, I did give them about £500 of business this summer, so they should treat me like a f**king king.

The only problem is (and this isn't even the store's fault) is the condition some of the stuff they sell is in. Marvel comics, now they're printed on cheap crap, always come with a really bad fold toward the back, for some reason.

I think views on comic stores depend entirely upon where you shop. Before my store became part of the Forbidden Planet chain, it was the Another World store, hidden at the back of this ancient, crumbling arcade, and that was a real, Dungeons and Dragons playing cult store. It was weird, stink bombs were constantly let off, and crowds of snickering teens always crowded around the box where dice were for sale. It might've just been my perspective as a kid, but I hated that place, especially when I went in and got jack.

Michael Regan
Nov 24, 2005, 12:57 pm
The only problem is (and this isn't even the store's fault) is the condition some of the stuff they sell is in. Marvel comics, now they're printed on cheap crap, always come with a really bad fold toward the back, for some reason.

You're not alone in noticing this. I'm guessing that the mention of £500 you are in GB, but the problem has also been noticed here in Canada.

I have been trying to figure out if it is a stock problem or simply a shipping problem, but either way, when a collector buys a comic book fresh off the rack it is expected that it be in prestine mint condition to begin with. Let the ravages of time and poor storage methods degrade the comic.

Jos1988
Nov 24, 2005, 02:33 pm
ive been collecting comics for around 10 years now and i have had several visits to comic stores near where i live (and also in Scotland).

Personally, i have a bit of a grudge against the Forbidden Planet chain of stores because of the condition of the stores and the way they are run. When i last went to one of their outlets, for starters i got ripped off, also they treat utter garbage as front line stuff (Sonic the Hedgehog?!) and the people who worked there were either completely rude, utterly revolting, or crafty f***kers (i was almost ripped off at the till when the guy added an extra £10.75 to pay off his own "private stash" - luckily my arithmetic skills dont require a calculator so i saw through him as soon as i saw the total, little knowing that they dont keep their graphic novels in good condition because i bought Watchmen and it had an entire chapter missing plus it fell out of its cover - also it was overpriced, but i didnt realise that until i had access to a computer and could compare prices).

I now continue to go to and swear loyalty to a comic shop that fits my key requirements - the employees are helpful and sociable, they keep all their products in good condition and they dont overprice. Perfect. (and they are thankful for that considering i also spent about £500 there over the summer)

M-Angel
Nov 24, 2005, 05:32 pm
When it comes to comic book shops I dont have much of a choice.
to my knowledge there's only one comic book shop that carries comic books in their original language here in Guadalajara, and you'll see me there once a week.

And now that I think about it..I have to thank Violeta, Israel and all the people that work there, the place is always spotless and it greets you with a nice atmosphere

The people there really seem to know what they“re doing and really know their craft.

Bottom line..I'm thankful for my comic book shop

DrGoodwrench
Nov 24, 2005, 08:29 pm
I heard from someone that Forbidden Planet was started by two guys and that in the last few years they fell out, dividing the stores between them. One guy got those in the west, one got those in the east. I'm not sure who got London. Now that I think about it, this sounds more than faintly ridiculous, although the person that told me did so in a fairly authoritative way.

Statham
Nov 25, 2005, 01:16 pm
I heard from someone that Forbidden Planet was started by two guys and that in the last few years they fell out, dividing the stores between them. One guy got those in the west, one got those in the east. I'm not sure who got London. Now that I think about it, this sounds more than faintly ridiculous, although the person that told me did so in a fairly authoritative way.

That sounds nuts, at least to me. I won't pretend to know how a head office takes in all it's earnings, but I'd imagine it'd drive them nuts saying "This one goes to this boss, this one goes to that one,".. It could be possible, though. I've never bothered to enquire about management when I've been in the store. I still think it'd drive the two guys nuts, though. One would have to sell out to the other eventually. They'd have to divide the country by north and south, too -- Judging from the store locations, there'd be more on one side of the country than the other, if they divided it by east and west.

Ooh, and looking at the store location section on their site, they use photos from my store, in Hanley, Stoke on Trent. I recognise those comic and manga racks so very well...

Anand Khatri
Nov 25, 2005, 01:54 pm
Ok this was awesome. Couldn't stop laughing!

Ovid
Nov 27, 2005, 02:13 pm
Hear! Hear! :clap: Great column!

I've quite a selection of LCS's in London, and a comibination of what they offer and the attitude of the staff are what make the difference for me. Forbidden Planet offers me a discount but because the condition of the comics is so low I usually only go there to browse. One place has a great range of stuff but is fronted by teenagers who use it as their place to hang out with their friends. They're perfectly nice once you've broken into their conversation, but as a customer I shouldn't be made to feel like I'm intruding.